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Legal/Anti-spam policy

Anti-spam Policy

Saella2 min read

Last updated30 October 2026

This policy is the Acceptable use and anti-spam section of our Terms of Service, published on its own. It applies to every email sent through Saella.

What spam is

Spam is unwanted bulk or commercial messaging: email to people who opted out, misleading content, or lists that were bought, rented or harvested without permission. Saella is built for relevant, professional outreach, not spam.

As a sender you must

  • Contact relevant businesses only, with content specific to the recipient's company and role.
  • Use your own lists only with a lawful basis. Never upload bought, rented or scraped lists.
  • Be honest: a real sender name, a domain you control, a subject line that matches the content.
  • Identify yourself: every email names your company and gives a valid way to contact you, including a postal address.
  • Respect opt-outs: never remove the unsubscribe link, and never contact someone again after they opt out - through Saella or any other tool.
  • Follow the email and data-protection laws of each recipient's country. You are responsible for knowing and meeting them.
  • Send no prohibited content: phishing, malware, illegal goods or services, adult content, gambling, deceptive financial offers, or anything that harasses or discriminates.

What Saella does to protect deliverability

  • Authenticates your domain (DKIM, SPF, DMARC) before you can send from it, and keeps checking it.
  • Checks content before sending - broken merge tags, a generic greeting going out in bulk.
  • Adds an unsubscribe link and a List-Unsubscribe header to every bulk email, as Gmail and Yahoo require; recipients confirm in their own language.
  • Checks addresses before sending and skips those that are clearly invalid.
  • Keeps a shared suppression list: an address that hard-bounced, reported spam or was refused by our email provider is skipped for every Saella workspace, and is removed from company records.
  • Grows each workspace's daily sending allowance with its delivered volume (warm-up) and pauses sending automatically when bounces or complaints pass a safe level - admins get an in-app notice and an email.

Enforcement

We may pause campaigns, limit sending, suspend a workspace or close an account that breaks this section or puts deliverability at risk. Serious or repeated breaches end the account without a refund.

Report abuse

If you received unwanted email sent through Saella, use its unsubscribe link first. To report abuse, email assistant@saella.ai with the full email and its headers; we review every report.

Contact

FORTHEKIDS PTE. LTD. (UEN 201630580N), 88 Springleaf Avenue, Singapore 788483.

Email: assistant@saella.ai.