Last updated30 October 2026
Saella is operated by FORTHEKIDS PTE. LTD. (UEN 201630580N), 88 Springleaf Avenue, Singapore 788483.
This policy says what personal data Saella handles, why, and what you can ask us to do about it.
Who this covers
- Users - people who sign up for and use a Saella workspace.
- Recipients - people who receive email sent by Saella users.
- People in company records - people named in the business records Saella provides, such as a company's public contact email.
- Visitors - people who browse the Saella website.
What we collect
From users: your work email, name and sign-in method (Google, Microsoft or a one-time email code); your workspace (company name, logo, sending domains, sender addresses, members and roles); what you create (templates, campaigns, contact lists you upload, instructions and conversations with the Saella assistant); usage and technical data (logs, device and browser, in-app actions); billing details once paid plans are live - card payments are handled by our payment provider and we never store full card numbers.
About recipients, on behalf of the user who sends: email address, name and company, as provided by the sender or drawn from Saella company records; and what happened to each email - delivered, opened, clicked, replied, bounced, reported as spam, unsubscribed. Opens are recorded with a tracking pixel and clicks through signed links; opens from security scanners are filtered out; every bulk email carries an unsubscribe link and a List-Unsubscribe header.
Company records: business information from public registries in Vietnam, Singapore, Malaysia, Indonesia, Thailand, Brunei and the Philippines, which can include a company's public contact details.
Why we use it
- To run the service: send email, track results, run the assistant.
- To protect deliverability and prevent abuse: checking sending domains (DKIM, SPF, DMARC), checking content before sending, growing each workspace's daily sending allowance with its delivered volume, pausing sending when bounces or complaints get too high, keeping a shared suppression list, and removing addresses that no longer work from company records.
- To keep accounts and data safe: we watch for unusual activity, such as repeated failed sign-ins, unusually large exports or sudden jumps in sending. Automated tools, which may include AI, help us review it.
- To support you and send service messages (security notices, pause alerts, reports).
- To improve Saella and fix problems.
- To meet legal obligations.
We rely on our contract with you, our legitimate interest in running a safe service, and your consent where the law requires it. We do not sell personal data.
The Saella assistant
The assistant runs on a third-party AI model provider under a contract that prohibits using your data to train its models. Your request and the workspace data needed to answer it are sent to that provider to generate the response. The assistant asks for your approval before it sends email or changes your campaigns.
International transfers
Our service providers store and process data in Asia and the United States, which may be outside your country. When data moves across borders we protect it as the law requires.
How long we keep it
We keep personal data only as long as we need it for the purposes above or the law requires: account and workspace data while your account is active and for 30 days after it closes; addresses on the suppression list indefinitely, so those people are not contacted again; everything else, such as email tracking, assistant conversations and logs, for up to 24 months.
Security
Each workspace's data is isolated from every other. Sign-in uses your Google or Microsoft account or a one-time code, and sensitive tokens are stored hashed. Contact details in company records are masked on the server and rate-limited. No system is perfectly secure; if a breach affects your data we tell you as the law requires.
Your rights
You can ask to access, correct, delete or export your personal data, withdraw consent, or object to how we use it. Write to assistant@saella.ai. We answer within the time the law where you live requires.
- If you received an email from a Saella user, that user decides how your data is used. Unsubscribe with the link in the email, or write to us and we will pass your request to the sender and help them answer.
- If your contact details appear in a company record, email assistant@saella.ai with the address and we will remove it from Saella's records and keep it from being added again.
Children
Saella is a business tool and is not meant for anyone under 18.
Changes
When this policy changes we update the date above; if the change is significant we tell users in the app or by email.
Contact
FORTHEKIDS PTE. LTD. (UEN 201630580N), 88 Springleaf Avenue, Singapore 788483.
Privacy requests: assistant@saella.ai. Data protection officer: assistant@saella.ai.